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- why most people fail online
A lot of people want to make money online.
It's an opportunity available to everyone.
But there's one problem:
Not everyone who plays this game wins.
In fact, most of the people who try to run an online business fail.
And that's why I'm writing this letter.
While making money online is definitely possible…
There are some essential fundamentals we must understand.
Not understanding these fundamentals is what got me stuck for 3 years, trying different business models that did not work.
On the other hand…
Understanding the fundamentals is what allowed me to make my first $10k online by the end of 2024.
And $24k with digital products by the time I’m writing this:
(Sep 2025)
This is not to brag…
But to show that making money online is possible.
This letter is about how you can generate Authentic Profits…
By leveraging something you already have!
Before we start, though…
Let's see what these fundamentals are about.
Fundamental 1. Value Recognition
Business is about value exchange between people.
In business, the success that a person can achieve is based on the value they hold in a specific market.
The value that a person holds is determined by the assets they have:
Mental capital
Personal capital
Relationships
Resources
Before anyone gets into business…
It is essential for that person to recognize the assets they have.
Value recognition is what reveals the real value a person holds.
Step 2. Value Validation
After recognizing the value they have…
The next step for anyone is to see if others resonate with that value.
I've built offers that I never sold.
I've also seen people create offers, products, services… that hardly sell.
That's because the value was not validated first.
Not validating the value can result in the waste of time, energy, and money.
Step 3. Audience Building
Building a trustworthy, genuine relationship with an audience is a skill that only a few entrepreneurs online prioritize.
Yet it is the one thing that guarantees success in business.
If you can grow an audience who is interested in your value, you have the ability to make anything work.
To build this relationship, you simply need to start sharing your ideas online.
Two things can happen when you do this:
Others don't resonate with those ideas
Others find these ideas valuable
If the ideas don't resonate with others, something is not on point.
And therefore, a relationship can't be established.
However, if the people find value…
Growing a relationship with an audience becomes natural.
Step 4. Value Exchange
Once a trustworthy relationship with an audience is established…
The process of value exchange expands:
You share your ideas
People start getting the value
You get value back
This type of value is gold for starter online entrepreneurs.
While they are not about profits, they're about the foundation that will eventually unlock profits.
Because once you start getting feedback from your audience, you can turn that feedback into better ideas…
Over time, some people in your audience will start to tell you what they need…
Some of them will actually start looking for ways to pay you.
And it's here where you can create natural offers that unlock authentic profits!
How Can Anyone Leverage the Fundamentals?
Since Value Recognition is the first fundamental…
Let me ask you one question:
What is the only experience anyone has?
Their Past.
That's the only real experience people have.
Every person's past has lessons, mistakes, challenges, solutions…
Every person's past is someone else's present moment.
Therefore, every person can find value in someone else's past.
That's why it makes sense to use your past to exchange value with others.
Everything else unfolds from that.
A Golden Idea
Your past contains a golden business idea somewhere…
You just gotta look for it, validate it, and attract the people who resonate with it.
It's the best way to start a business.
Leveraging your past helps you master every fundamental from scrath.
Without having to chase anything or anyone.
Without having to invest assets like time, energy, or money… randomly!
When you leverage your past correctly…
You are able to generate consistent cash flow.
Consistent cash flow is a byproduct of a business that's built on meaning.
What's more meaningful than serving those behind you?
My First $10k
I realized the power of leveraging my past in 2023.
After 6 months of learning video editing…
I decided to create a video editing tutorial for YouTube
I recognized the real asset I had → the mental capital skill of video editing.
Recognizing this asset helped me have ideas to test
My first ideas grew a trustworthy relationship with an audience relatively quickly.
I provided free resources: to exchange value with my audience.
There was a point where I created my first digital product:
The product started selling every day
Other people asked me for 1:1 paid support
I even got more video editing clients
And the whole thing helped me make my first $10k online!
All because I leveraged 6 months back of my past…
And created something I wish had existed back then!
What's the Lesson Here?
Does this mean everyone should try video editing?
Not really.
You see, these fundamentals work for everyone.
No matter the niche or industry.
And the best way to leverage those fundamentals is by starting with Your Past.
As I was creating this letter…
I realized that it was getting longer than I expected!
So if you want to learn the complete step-by-step process of leveraging these fundamentals by using your past:
Check my free Authentic Profits guide.
Remember:
No matter if you're a beginner or an experienced person…
These fundamentals work for anyone at any stage.
Thanks for reading guys,
Your boy Pablo.