How Smart Creators Attract Opportunities Online

Integrity is rare nowadays.

When I was 21, I wanted to make money and fell in love with the idea of online marketing (I saw it as a vehicle to build an attractive life).

However, after 2 years of hard testing, I realized that most creators are just:

• Chasing views and sales

• Chasing clients on the DMs

• Expecting a service to fix a weak foundation

I discovered a hard truth: a lot of creators were missing the thing that matters.

I reached a point where I was wondering if playing this online marketing thing was even worth it.

Why? A lot of these creators were people I wanted to work with.

But I knew it would be a waste of time (from me) and money (from them) to work together because neither of us had the thing that matters.

The Wrong Approach

Many online creators use flashy lifestyles, Ads, videos, and gimmicks to sell people on their products, saying that anyone can make money online without:

• Skills

• Money to invest

• Time

• Previous experience

But this can cause a wrong perception in most beginners.

It can cause them to get into the online game thinking that real success can be achieved fast.

Sure, if you want to make some quick bucks, give it a try.

But ethical people don't operate this way.

It's very possible to make $10k in 30 days, but only after building the right foundation.

Building this foundation takes a long, deep process of individual development.

A Note On Iman Gadzhi's Model (The One Thing)

Iman Gadzhi (24-year-old entrepreneur) just ran a 1-week event on YouTube teaching people how to create a brand and monetize it.

There are 3 steps he mentions:

1. Creating a personal brand within a niche

2. Creating valuable content on that niche

3. Monetizing with a digital product

I agree with Iman that anyone can start a personal brand and that you don't need to be an expert to begin helping others.

As he continues on Episode 3, he shows people how they can use AI to create a coaching offer that they can sell to their audience.

It doesn't matter if you don't have experience, the AI will do the work for you:

• It will do the research about your audience's problems

• It will come up with content ideas for you

• It will create a detailed digital product that you can sell

"You can go from zero to give a computer with Internet and I will print millions"

I respect Iman for what he has achieved, but this doesn't make much sense.

To deliver a real service, you need real experience, not expectations created by an AI.

You need a foundation of skills, knowledge, testing, fails, wins.

Imagine someone paying you $3k for a service that you created with an AI prompt.

You can use the AI to give you ideas, that's totally fine.

However, the wrong approach relies on not having experience in anything and expecting to make money anyway (instead of putting in the effort first).

Quick Money VS Real Impact

Anyone can create a product/service nowadays, but not all products/services have a true impact.

When I was doing video editing for some clients, I realized that my service wasn't bringing them the results they wanted.

We thought that doing fancy edits was going to bring in more clients, but it didn't.

I had a couple of things in mind at this point:

• I didn't want to work just for the money

• I wanted my clients to have real results

And to accomplish that, we both needed a stronger foundation.

Why? Because it's the foundation the one that amplifies anything else you apply to it (strategies, tactics, systems).

I knew that my clients needed to provide more value to their audience, but my advice to them wasn’t credible enough because I had not implemented that myself.

What's a Foundation?

The simple act of taking the time to develop things without rushing the process is what we call a good foundation:

• For a freelancer: becoming good at their skill, having content that shows their expertise, and networking in a natural way.

• For a coach: taking the time to create deep content that shows their expertise, nurturing their audience with resources and getting feedback, giving before getting.

You can say that a foundation is the thing most creators lack because they focus on quick results & amplifiers:

• Running Ads

• Focusing on having the best copy

• Fancy editing

• Having the perfect funnel

These are good amplifiers, but unless there's a foundation first, these things will just flop.

Build First, Amplify Later - Becoming An Ethical Creator

Audiences are getting smarter, and so do algorithms.

A few years back, anyone could create content and be instantly perceived as an expert, but not anymore.

People understand what's going on: most creators are in it for the money.

Most creators say they want to help when in reality they just want to sell.

Therefore, social platforms are optimized for authenticity and genuine value.

Ethical people understand this, and that's why they build and share without expecting in return.

It's definitely a longer path, but a more fulfilling one:

• You don't have to pretend to be someone you're not

• You create from a mindset of giving, not getting

• You don't have to convince people of your perspectives, they will resonate with them naturally over time

While most creators focus on the tactics and strategies, you can optimize for slow, deep progress shared with an audience that understands your why.

Smart and ethical creators operate this way because they know it is the ultimate way to have a win-win for everyone.

If you operate this way, people will recognize that there are genuine intentions behind your work and the things you create.

And once this happens, you will start to attract the opportunities you want.

That's it for this one, thanks for reading guys.

Your boy, Pablo.

P.S. If you have any questions about this, and how you can apply it to yourself, feel free to reach out to me on Instagram. Also, if you found this helpful, add me to your contacts so I can improve the deliverability of my emails, thanks!