cold messages don't work

A lot of people online…

Have been taking the wrong approach when it comes to business.

Let me show you something:

These are just 2 examples of all the DMs I get on Instagram.

And while I respect the grind…

These messages are annoying.

But apart from the messages…

What’s annoying is seeing how a lot of action takers are wasting their time.

I used to send cold messages as well.

Until I realized I was making a big business mistake.

We Are All in the Same Boat

I know there are a lot of action takers out there.

• People who want to improve their situations.

• People who want to help their families.

But we are having a big issue…

When we start our business… nobody knows who we are.

So we start looking for people to sell our offers to:

• We start prospecting & sending messages

• People leave us on seen

• These messages we send don't compound

We end up wasting a bunch of energy and time.

However, we are not lazy.

We all know we are disciplined:

• Waking up early

• Doing focused work

• Improving our habits

We are all taking action.

But why do so many of us get stuck?

Because we’ve been lied to.

The Guru’s Lie

The Internet has told us that anyone can create an offer overnight...

And all of a sudden, we’re in business.

While this is true:

• It's the path of least resistance.

• It's the path everyone is choosing.

• It's the saturated path.

A path where we have to force, chase, and compete with others.

However…

While everyone is focused on chasing the quick results…

There's a gap in the market that very few people are leveraging.

It's about preparation.

A common sales mistake is looking for people to sell your stuff to…

Guess what's the opposite of that?

Letting people FIND you.

But how do we do that as beginners?

How do we become findable when we have no experience?

Don't worry.

Becoming findable is less about experience…

And more about CREATIVITY.

How to Become Findable

We make ourselves findable by working on 2 things:

• Profound content

• Prolific content

Profound content is about teaching others something they didn't know…

In a way that makes it clear for them to understand.

Prolific content is about producing profound content in quantity…

To increase the chances of people finding us.

Now, to understand these concepts better…

We must understand ONE thing:

Truth.

The most successful creators we consume content from…

They all point towards Truth in some way or another.

Profound content is about Truth.

And its goal is to make more people aware of it.

So that a positive impact on society can be created.

Why am I sharing this?

Because if you are one of the sources from which people can discover the Truth…

You will become more findable!

Here's where creativity comes into play, though.

Let's analyze something…

We are consuming content from a lot of sources:

• Books

• Podcasts

• Videos

This type of content we're consuming is profound, validated content.

However…

Every profound content is always under developed.

What does that mean?

Truth is infinite.

That means that no matter how profound a piece of content is…

Or who is creating it…

It will always be under developed.

There's always a chance to expand on existing profound content…

With different ideas, angles, perspectives.

This is what the greatest creators do:

• They consume great ideas

• Analyze them

• And expand on them based on their unique perspectives

Any human being who's aware in life has the ability to leverage Truth.

That means that you & me can leverage Truth to create profound content.

We can also expand on existing profound content…

And develop it more with our own perspectives…

Based on our current life situation.

Coherency is Key

Coherency needs to take place here though.

We are not going to regurgitate content…

(Regurgitation → repeating the same thing)

We instead will reflect on our past…

And we will identify all the moments in our lives where we:

• Lacked Truth

• Applied Truth

This process uncovers the lessons that you can share…

With the people who are a few steps behind you.

Those people who are unaware.

These are the people we can serve the most…

Serving these people allow us to develop our own projects…

To eventually become findable!

As you consume and expand ideas…

You can start developing any skill you want:

• Writing

• Video editing

• Design

• Funnels

You name it.

When you develop a skill to share your lessons based on Truth…

People will start to resonate with you a lot.

As you create more content, you start being prolific.

And unlike the messages that no one reads and don't compound…

Your content compounds over time.

With this:

• Your skills, good intentions, and knowledge will be shown to others.

And only then will you be able to become findable!

Final Insight

Expanding on profound content is what I did on this letter:

• I took Myron's perspective on a sales mistake

• I analyzed how I have made this mistake in the past

• And I expanded on the solution based on my situation

If you want to learn about this more in-depth:

Check the Authentic Profits guide here.

Thanks for reading.

P.S. If you want personalized 1:1 support, you can book a call here.